Wonderstruck: Taylor Swift's first 'signature scent'

The name, description, and bottle for Taylor Swift's first 'signature scent' was revealed today! As a 'Swifty' myself, I was SUPER excited to find out that the perfume will be hitting stores in October, WORLDWIDE!
The name 'Wonderstruck' comes from a song on her 3rd album, Speak Now, called Enchanted. The lyric goes "I'm wonderstruck, blushing all the way home", and is inspired by the feeling you get the first time you meet someone. Although there has been no word about it from Taylor, it has been confirmed from Adam Young's (of Owl City) side, that the song was inspired by him. Adam Young himself confirmed that “wonderstruck” is a word he used in an email to Swift which she said she had never heard before. 


“We emailed back and forth for a while and she made some comment that I used the word ‘enchanted’ and the word ‘wonderstruck’ in an email and she said how she had never heard anyone really use that word before, so when that word was in the song, I was like this song has to be about me.” 


Anyway, back to the scent, Taylor said in a release, “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories", showing her true passion for the scent!
The actual scent, which Taylor developed with Olivier Gillotin of Givaudan, was inspired by her favorite memories and smells. “The flawless beauty of freesia, apple blossom and raspberry spark a swirl of vibrancy and feminine allure…. In the heart, a sweet surprise of blissful vanilla is embellished by airy, sun drenched honeysuckle and white hibiscus…. Notes of golden amber and sandalwood are woven with a kiss of lush peach.” 

Even the bottle is personalised by Taylor:

A perfectly charmed deep purple bottle holds this enchanting fragrance. The iridescent rainbow finish, never before used in the fragrance industry, gives the bottle a magical glow. The antiqued gold charms that adorn the bottle were hand-picked by Taylor and are reminiscent of her unique style.  The Moravian star, dove and birdcage charms are signature decorative elements that evoke Taylor’s whimsical flair. The charms appear once again within the intricate detail of the embossed cap, capturing Taylor’s love of hidden messages. The carton is a modern day patchwork, homage to the many fabrics Taylor has collected on her travels. The finishing touch to the package is a gold embossed 13, which fans will recognize as Taylor’s lucky number.

It is an understatement to say I am excited for Wonderstruck. I have literally been jumping up and down since I found out about it! But there is just one thing I don't like about it... HOW AM I SUPPOSED TO WAIT UNTIL OCTOBER!? Maybe until then I'll distract myself with my favourite perfumes, Someday by Justin Bieber, and Purr by Katy Perry :) 


Are you excited for Wonderstruck? What's your current favourite perfume?